My real identity performed at SXSW 2013

Pernille Tranberg at SXSW 2013 Photo: Rune Michelsen

Speaking at SXSW 2013 about our book Fake It was an amazing experience. At a conference where curiosity rules and scepticism is for scientists, NGOs, journalists and alike, it is pretty challenging delivering a critical message. I embrace social media and new gadgets, but I always want to flip the coin and check what is behind. And with all these new fun gadgets coming out here at SXSW, there is so much tracking our behavior and mining our personal data, often without people knowing about it, let alone discussing it.

Trying to take control over your own data was the theme in ballroom G on Sunday. I spoke about my different identities, both my pseudonyms and my real identity, about some of the best tools to protect your privacy and of course about the risks you take, if you are an oversharer – a datasexual. Then, I read some paragraphs from the book and had a great Q&A. At 20 minute slot which ended up being much too short, as questioning and commenting was intense. What an engaging audience! Thanks for that.

Our book in English is a completely updated and expanded in paperback and as an eBook – available here.

Fake It in the bookstore, but it is mainly an ebook

Ballroom G, Sunday, 12.30.